Mission Statement :

At Franklin Watkins Financial Group, our mission is to serve clients with care and understanding. Our goal is to build lasting relationships while thoughtfully implementing the best strategies to assist clients in pursuing their dreams.

Core Values:

  • To serve with integrity
  • To strive to ensure our clients enjoy confidence in our recommendations and have a stress-free experience.
  • We define success by relationships
  • To strive to make financial plans comprehensive and result-driven
  • Relationship with clients are more important than transactions
  • Strive to deliver service excellence in all aspects.
  • To seek to understand and respect the goals and needs of each client
  • Diligent in research, implementation and monitoring
  • To be accessible to assist our clients
  • Our clients are more important than process, plans or performance.

Meet the Team :

John Franklin, CFP ®

John Franklin has been a resident of Wake County for almost 30 years. He graduated from North Carolina State University with a B.S. Degree in Business Management with a concentration in finance. While in college, John watched family members make both wise and poor monetary decisions influenced by divorce. John later experienced how a family’s finances are impacted when insufficient planning and an unexpected death occurs. Proper advice from a trusted partner would have made a world of difference to his family. John began working in the financial services business in 2005. He became an Investment Advisor Representative in 2008 which allows him to advise individuals and businesses. In 2011, he became a Certified Financial Planner™, one of the most respected designations for financial planners in the industry.

John dedicates himself to the profession of enriching others’ financial decisions. He provides comprehensive financial planning for individuals and business owners in the areas of retirement and education planning, asset allocation, charitable planning, risk management, and many more.

John and Eddie teamed to form Franklin Watkins Financial Group in June of 2015 to better serve their clients by using their complementary strengths. John is involved with the local branch of Kingdom Advisors and has helped coach the Varsity baseball team at Trinity Academy of Raleigh since 2014. He married his amazing wife, Rachel, in 2009, and they spoil their two dogs as much as possible.

Edward M. “Eddie” Watkins, CLU,ChFC®

Eddie is a native of Wake County, NC. He graduated from Cary Senior High School and received a B.A. degree in History from N.C. State University in 1975. Eddie began his career in the financial services industry immediately upon graduation. In 1984, Eddie started his own agency, Edward Watkins and Associates. The primary purpose of this agency was to serve individual and business clients, focusing on personal insurance planning and employee benefits. Edward Watkins & Associates, Inc. incorporated in 1995. The firm expanded to include providing financial advice and adopted the trade name of Watkins Financial Group in 2005.

To better serve his clients’ needs, Eddie has earned various professional designations. The designations are Chartered Life Underwriter (CLU) in 1991 and Chartered Financial Consultant (ChFC®) in 2007 with the American College. In June of 1999, Eddie became an Investment Advisor Representative. Eddie is a member of National Association of Insurance and Financial Advisors, Society of Financial Service Professionals and Kingdom Advisors.

Eddie coached youth baseball for more than 25 years through the West Raleigh Baseball Association, Inc. He currently serves as Chapel Leader of the Carolina Mudcats, the Single A baseball affiliate of the Milwaukee Brewers. Eddie’s family is actively involved in their church, which includes working with couples focusing on marriage and teaching an Adult Bible Fellowship. Eddie is married to Betsy Cooper Watkins. Eddie and Betsy have two sons, Matthew, and his wife, Jordan, and Seth. They are blessed with two grandsons, Charlie and Gideon.

Eddie and John teamed to form Franklin Watkins Financial Group in June of 2015 to better serve their clients by using their complementary strengths.

Kelly Barnwell

Kelly is the Office Manager for Franklin Watkins Financial Group. Kelly strives for success and is dedicated to provide excellent attention to all clients.

Kelly graduated from Meredith College in Psychology and Marketing. Past work experience includes several years in Property Management as well as Office Management. Kelly enjoys working with people and has a helpful and professional demeanor. With her personalized service, she goes above and beyond for all clients at Franklin Watkins Financial Group. Kelly resides in Fuquay with her husband, Lee and son, Jacob. She and her family are actively involved in their church. Kelly also enjoys cooking, going to the lake and spoiling their dog Bailey.